簡介與宗旨

一、 協會介紹

　　中華國際觀光協會成立於民國85年5月18日，隸屬交通部觀光局與內政部社會司，由創會理事長  劉宗明先生號召國內外觀光業界及學者專家等志同道合菁英組成，創會至今已逾二十年，在歷屆理事長、理監事及全體會員同心協力推展會務，配合國家政策推廣觀光教育、訓練國際觀光人才、辦理旅行業及同業專業導遊領團人員訓練、提供觀光資訊、向政府提供諮詢及建言…等，讓協會蓬勃發展成為全國性及國際性知名社團。

二、 宗旨

　　本會以研究、規劃及發展觀光事業為目標，著重於宏揚中華文化，促進全國、兩岸及國際間觀光交流，並掌握經濟全球化的發展，透過觀光產業的帶動刺激國內的經濟復甦，並列出以下項目為實際會務推展重點：

一、     參加國際觀光組織，考察國際觀光事業，並與國內、外各相關單位保持聯繫與合作。

二、     研究國內、兩岸及國際觀光事業，向政府提供諮詢及建言。

三、     配合國家政策，發揚中華文化，推廣觀光教育，訓練國際觀光人才、辦理旅行業及同業專業導遊領團人員訓練，提供觀光資訊。

四、     協助參與政府研究整建風景、名勝、古蹟、國家公園，提供各大觀光旅館之管理與經營及發展諮詢，並促進發展地方性之觀光設施。

五、     舉辦或接受委辦有關觀光事業之調查、研究、設計、活動、服務及宣傳推廣和業務訪問等事項。

六、     推動兩岸文化、經貿、農業、美容、醫療、科技、藝術結合觀光旅遊之活動。

三、 願景

　　本會提供國內外觀光產業經營趨勢資訊、研究發展、活動規劃、教育訓練、服務品質提昇及管理諮詢等服務，並彙整會員觀光心得及建言訊息傳達政府部門作為施政參考，以期提昇助益我國觀光產業形象及競爭力。

I.                   Introduction

The Chinese International Tourism Association was established on May 18^th, 1996 and is a subordinate organization of the Tourism Bureau of the Ministry of Transportation and also of the Ministry of the Interior of Social Affairs. Mr. Liu Chong-Ming, the founding president, called on the tourism industry leaders and academic experts to come together and form the organization. In the twenty years of its existence, past presidents, directors, and members worked diligently to accomplish the organization’s goals. We follow the national directive to promote tourism education, provide training for international tourism personnel, tour guides and tour leaders. Additionally, we provide tourism information, and advise the government on tourism matters, etc. The Association aims to become well-known both nationally and internationally.

II.                Mission Statement

Through the Association, we aim to promote Chinese culture through research, planning and development of tourism. Furthermore, we want to promote national, international and cross-strait tourism exchanges, and monitor global economic development. Another one of our goals is to stimulate domestic economic recovery through tourism. The following is a list of important objectives we focus on:

1.         Participate in international tourism organizations; send delegates abroad to survey international tourism industries; maintain contact and cooperation with the relevant domestic and foreign agencies.

2.         We study the domestic and cross-strait and international tourism industry and provide advice and suggestions to the government.

3.         We follow the national policy to promote Chinese culture, expand tourism education, conduct training for international tourism personnel, tour guides and leaders, and provide tourism information.

4.         We assist in the participation of government research in landscape renovation, attractions, monuments, national parks. We provide hotels with consulting in management and development, and promote the development of local tourism facilities.

5.         We organize or conduct surveys on tourism, including research, design, events, services, promotion and other matters.

6.         We promote cross-strait culture, trade, agriculture, beauty, medicine, technology, and arts in combination with tourism activities

III.             Goals

The Association provides domestic and international tourism information relating to management trends, research and development, event planning, educational as well as service quality enhancement training, and management consulting services, among others. We also pass along feedbacks to the government agency with our survey experiences from abroad. Such suggestions often serve as reference for the government tourism initiatives and policy to promote Taiwan tourism industry’s image and raise its overall competitiveness.